Про компанію: for a company operating in the personal consumer finance field

Обов'язки:

• Search and testing of new traffic sources
• Work with the team to create comprehensive strategies to improve digital marketing performance
• Manage, track, and report on all active digital marketing campaigns
• Continuous optimization of advertising accounts
• Recommendations for new content creation
• Recommendation for conversion rate optimization
• Measurement and performance reporting
• Research and analysis of competitor sites
• Following set KPIs: Increase ROAS, decrease CPA, etc.
• Report to the CMO on a regular basis
• Performance of other tasks related to the aforementioned duties